According to a press release, Mr. Satya Paul’s inquisitive nature led him to be a pioneer in the field of retailing, starting in the late 1960s and expanding to exports of the finest Indian handloom products to high-end retail stores in Europe and the U.S.
In 1980, he launched the first saree boutique in India, L’Affaire, and in 1986, India’s first designer label, with his son Puneet.