An estimated four lakh devotees have already visited Medaram during the last few days ahead of the Jatara.
Also known as Sammakka-Sarakka Jatara, the fair got underway with the customary arrival of Sarakka’s image from Kannepally village which was placed on a platform in Medaram. The image idol covered in red cloth was brought in a vessel laden with vermilion and turmeric powder.