Content creator Abhijeet Kain from Lucknow uses popular Bollywood music from the 90s to make his PSA-style short videos
Regulars on Instagram would have shared Abhijeet Kain’s Reel more than once. Especially during Lockdown 2.0 and 2.1. Videos of him doing a lip sync to Bollywood music, while educating and entertaining social media regulars on physical distancing, right mask usage, other COVID-19 safety protocols and vaccination were shared by many of his 917k Insta followers. Apart from his regular videos, ones, Abhijeet has also made some videos on the Omicron variant.
The 26-year-old content creator from Lucknow says, “My Instagram becoming what it is now, is a lockdown miracle. I call myself an extroverted introvert; so I’m very selectively social., but when I started creating content I felt as though a new part of me was acting in front of the camera. I’m grateful my audience was so kind and encouraging; that kept me going.”