Campaigns created by The Hindu Group bagged five awards at the WAN-IFRA South Asian Digital Media Awards 2021. ‘Bring Back Milk Bikis Classic’, a campaign for Britannia received gold in the ‘best in audience engagement’ category. In the same category, The Hindu Group won silver for the ‘Brain-teasing activities’ campaign for Kissan (HUL).
The Hindu Group won gold for the ‘Let’s Crack CSE’ campaign done for Indian edu-tech start-up Unacademy, and bronze for the ‘Bring Back Milk Bikis Classic’ campaign in the ‘best branded/sponsored content campaign’ category, according to a press release.
Further, ‘Freedom Sale 2021’ has won bronze for the ‘best reader revenue initiative