Da Cunha started his career as a journalist, then headed the ad agency Lintas before working with UNICEF
Ad man Gerson da Cunha, a multi-faceted personality, who was also very passionate about civic activism in later years, died here on Friday. He was 92.
Da Cunha, who started his career as a journalist working for the Press Trust of India after graduating in science and then jumped into advertising, was associated with a slew of platforms engaged in civic activism, including AGNI (Action for Good Governance and Networking in India).