Entries opened for public participation on Sunday.
Singer and Bharat Ratna awardee Lata Mangeshkar, Oscar-winning composer A.R. Rahman and sand artist Sudarsan Pattnaik have given their backing to the nationwide talent competitions meant to celebrate the 75th year of Independence.
On Sunday, the three celebrities digitally introduced the competitions announced by Prime Minister Narendra Modi during his ‘Mann ki Baat’ address a week ago, saying that the “Azadi ka Amrit Mahotsav must be filled with colours of art, culture, songs and music.”